Categories
Customer Experience Qualtrics

Why I believe launching Qualtrics public is a great idea

Last week SAP surprised everyone with a bold move to launch Qualtrics public through an initial public offering (IPO). This was the plan of Qualtrics in October 2018, but then SAP bought Qualtrics’experience management platform for $8 billion in November of 2018. SAP says now they believe the IPO will help Qualtrics increase its autonomy and customer base.

SAP CEO Christian Klein said. “As Ryan Smith, Zig Serafin and I worked together, we decided that an IPO would provide the greatest opportunity for Qualtrics to grow the Experience Management category, serve its customers, explore its own acquisition strategy and continue building the best talent. …”

Categories
Customer Experience ecommerce

It’s time to expand your Ecommerce capabilities now

More than ever, the time to expand your Ecommerce platform is now. When physical stores are closed by government order, even though they will open as things get back to normal, online shopping is the way for consumers to buy products. If you have not transformed your Digital Commerce yet, you are missing out on this opportunity.

We are in the middle of an unprecedented crisis and the challenges faced by retail companies are greater than ever before. What do we see as a sustainable model for retailers? Where do they see opportunities and want to invest?

Categories
Customer Experience

Build a trusted relationship with your customers with SAP C/4HANA

Everyone is looking for new, inventive ways to bring a unique experience to the customer. No longer can we focus on simply creating satisfied customers, we need to create loyal customers. A loyal customer comes back time and again and they will recommend that others do too.

The Customer Experience solution by SAP, branded as C/4HANA, brings customer data, machine learning, and microservices together to set the new standard on CRM. This enables you to power real-time, intelligent customer engagements across sales, customer service, marketing, and commerce.

Categories
Customer Experience

An Individualized Customer Experience

The expectations of customers in their shopping experience has increased heavily. Millennials and Generation Z is born in a world of smartphones, Social Media and online shopping. The need to interact 24/7 is increasing and brings new challenges to the brands. The customer is expecting no longer a personalized customer experience, but an individualized customer experience.

Categories
Customer Experience

Prevent a Bad Customer Experience

Many people are telling you how to bring a better Customer Experience. With new technology or better marketing, many aspects of the Customer Journey can be improved. But I strongly advise you focus first on preventing a Bad Customer Experience!

Categories
Customer Experience

Let’s talk Digital Customer Experience

My name is Martijn van Deel and I am a father, husband, Christian, gamer, motorcyclist, traveler, soccer player, tennis player, and sometimes a runner. I was born in 1984 in Rotterdam, Netherlands, and currently living in the heart of this small country.

I have over 12 years of experience in Commerce and Digital Marketing. I designed and built Ecommerce platforms and Digital Customer Experience platforms with technology from SAP.

I am successful because I understand people and technology and can bring them together. I am a good listener and people feel heard and they repay me with their trust.