Last week SAP surprised everyone with a bold move to launch Qualtrics public through an initial public offering (IPO). This was the plan of Qualtrics in October 2018, but then SAP bought Qualtrics’experience management platform for $8 billion in November of 2018. SAP says now they believe the IPO will help Qualtrics increase its autonomy and customer base.
SAP CEO Christian Klein said. “As Ryan Smith, Zig Serafin and I worked together, we decided that an IPO would provide the greatest opportunity for Qualtrics to grow the Experience Management category, serve its customers, explore its own acquisition strategy and continue building the best talent. …”