Categories
Customer Experience Qualtrics

Why I believe launching Qualtrics public is a great idea

Last week SAP surprised everyone with a bold move to launch Qualtrics public through an initial public offering (IPO). This was the plan of Qualtrics in October 2018, but then SAP bought Qualtrics’experience management platform for $8 billion in November of 2018. SAP says now they believe the IPO will help Qualtrics increase its autonomy and customer base.

SAP CEO Christian Klein said. “As Ryan Smith, Zig Serafin and I worked together, we decided that an IPO would provide the greatest opportunity for Qualtrics to grow the Experience Management category, serve its customers, explore its own acquisition strategy and continue building the best talent. …”

Categories
Customer Experience

Build a trusted relationship with your customers with SAP C/4HANA

Everyone is looking for new, inventive ways to bring a unique experience to the customer. No longer can we focus on simply creating satisfied customers, we need to create loyal customers. A loyal customer comes back time and again and they will recommend that others do too.

The Customer Experience solution by SAP, branded as C/4HANA, brings customer data, machine learning, and microservices together to set the new standard on CRM. This enables you to power real-time, intelligent customer engagements across sales, customer service, marketing, and commerce.